MARC details
000 -LEADER |
fixed length control field |
01939nam a2200433 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0001444789 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180923141546.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
980903s1999 enkahb f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780130959911 (pbk.) : |
Terms of availability |
£23.95 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
013095991X |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.12.E85 |
Item number |
L68 1999 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSU |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 LOV |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lovelock, Christopher H. |
245 10 - TITLE STATEMENT |
Title |
Services marketing : |
Remainder of title |
a European perspective / |
Statement of responsibility, etc. |
Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis. |
250 ## - EDITION STATEMENT |
Edition statement |
[New ed.] / |
Remainder of edition statement |
Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Prentice Hall Europe, |
Date of publication, distribution, etc. |
1999. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 718p. : |
Other physical details |
ill., facsims., maps ; |
Dimensions |
25 cm. |
500 ## - GENERAL NOTE |
General note |
Previous ed.: i.e 3rd ed. published as Services marketing /by Christopher Lovelock. London : Prentice-Hall International, 1996. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part 1. Understanding services -- Part 2. Understanding customers and managing relationships -- Part 3. Strategic issues in services marketing -- Part 4. Integrating marketing with other management functions |
520 8# - SUMMARY, ETC. |
Summary, etc. |
Revised for a European market within a global context, this text includes new chapters on: customer behaviour; complaint handling; managing customer-contact personnel; developing integrated service strategies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customer relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Service industries |
Geographic subdivision |
Europe |
General subdivision |
Marketing |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Service industries |
Geographic subdivision |
Europe |
General subdivision |
Marketing |
Form subdivision |
Case studies |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customer services |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Van der Merwe, Sandra. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lewis, Barbara. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170814 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10037573 |
b |
main |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
5 |
Cataloger's initials, CIN (RLIN) |
010831 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |