Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.
Material type: TextPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.Edition: 2nd edDescription: xiv, 401 p. : illSubject(s): Genre/Form: LOC classification:- HD9980.5 .M37 2006
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Previous ed.: published as Marketing planning for services. 1996.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.