Hotel convention sales, services, and operations /
Golden-Romero, Pat.
Hotel convention sales, services, and operations / Pat Golden-Romero. - Amsterdam ; London : Butterworth-Heinemann, 2007. - xvii, 312 p. : ill. ; 26 cm.
Includes bibliographical references and index.
1.The convention and meetings industry, an overview -- 2.The associations, convention, and meetings market -- 3.The corporate meetings market -- 4.The incentive, SMERF and other markets -- 5.The role of convention bureaus and other destination marketing organizations -- 6.Marketing and advertising strategies -- 7.Convention sales negotiations and contracts -- 8.Food and beverage function planning -- 9.Meeting room and convention planning -- 10.On-site event planning: servicing the event -- 11.Exhibition and trade show industry overview.
This guide provides a look at the fast growing meetings and convention market segment. It takes students through aspects of selling and servicing a convention at a hotel or other meeting facility. Also, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they use.
9780750679022 (pbk.) : £34.99 9780750679022 (pbk.)
2005030471
Congresses and conventions.
Hospitality industry--Marketing
Congresses and conventions--Management
Travel and Tourism.
Hotel & catering trades
Hospitality & service industries
TX911.3.M3 / G65 2007
647.940688 GOL
Hotel convention sales, services, and operations / Pat Golden-Romero. - Amsterdam ; London : Butterworth-Heinemann, 2007. - xvii, 312 p. : ill. ; 26 cm.
Includes bibliographical references and index.
1.The convention and meetings industry, an overview -- 2.The associations, convention, and meetings market -- 3.The corporate meetings market -- 4.The incentive, SMERF and other markets -- 5.The role of convention bureaus and other destination marketing organizations -- 6.Marketing and advertising strategies -- 7.Convention sales negotiations and contracts -- 8.Food and beverage function planning -- 9.Meeting room and convention planning -- 10.On-site event planning: servicing the event -- 11.Exhibition and trade show industry overview.
This guide provides a look at the fast growing meetings and convention market segment. It takes students through aspects of selling and servicing a convention at a hotel or other meeting facility. Also, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they use.
9780750679022 (pbk.) : £34.99 9780750679022 (pbk.)
2005030471
Congresses and conventions.
Hospitality industry--Marketing
Congresses and conventions--Management
Travel and Tourism.
Hotel & catering trades
Hospitality & service industries
TX911.3.M3 / G65 2007
647.940688 GOL