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		Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald. by McDonald, Malcolm Chartered Institute of Marketing CAM Foundation Series: The marketing series. Professional development \| Marketing series (London, England). Professional development Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Butterworth-Heinemann, 1995 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD. Place hold Place recall Add to cart (remove)
		No cover image available Value-based marketing [electronic resource] : marketing strategies for corporate growth and shareholder value / Peter Doyle. by Doyle, Peter, 1943 June 23-2003 Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, UK : Wiley, c2008 Online access: connect to online resource. Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online 658.8 22. Place recall Add to cart (remove)
		No cover image available Marketing management and strategy [electronic resource] / Peter Doyle and Phil Stern. by Doyle, Peter, 1943 Stern, Phil, 1954- Edition: 4th ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Harlow, UK : Financial Times Prentice Hall, 2006 Online access: connect to online resource. Availability: Items available for loan: TUS: Midlands, Main Library (1). Place recall Add to cart (remove)
		Services marketing : people, technology, strategy. by Lovelock, Christopher H Wirtz, Jochen Wirtz, Jochen Edition: 7th ed., Global ed. / Christopher Lovelock, Jochen Wirtz. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, [Mass.] ; London : Pearson, c2011 Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.8 LOV, ... Place hold Place recall Add to cart (remove)
		Marketing. [electronic resource] Series: Strategic Direction ; Volume 21, Number 6 Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Place of publication not identified] : Emerald, 2005Copyright date: ©2005 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. [electronic resource] by Arthur, Lisa Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: ©2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Lead generation for dummies / by Dayna Rothman ; foreword by Jon Miller. [electronic resource] by Rothman, Dayna [author.] Miller, Jon [author of introduction, etc.] Series: --For dummies Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop. [electronic resource] by Hyslop, Maitland Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Burlington : Gower, [2014]Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone Online eBook, ... Place recall Add to cart (remove)
		Becoming THE expert : enhancing your business reputation through thought leadership marketing / by John W. Hayes. [electronic resource] by Hayes, John W Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Petersfield, Hampshire, Great Britain : Hh, 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Thought leadership : prompting businesses to think and learn / Laurie Young. [electronic resource] by Young, Laurie, 1955- Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London : Kogan Page, 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren. [electronic resource] by Stewart, David, 1948- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Chichester, West Sussex, [England] : John Wiley & Sons, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. [electronic resource] by MacInnis, Deborah J [editor.] Park, C. Whan [editor.] Agarwal, Megha, 1982- [contributor.] Series: Review of Marketing Research ; Volume 12 Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, England : Emerald, 2015Copyright date: ©2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Customer-centric marketing : building relationships and creating advocates in the age of the consumer / Aldo Cundari. [electronic resource] by Cundari, Aldo [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business / Adele Revella. [electronic resource] by Revella, Adele [author.] Series: The New Rules Series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Global and Transnational Business : Strategy and Management. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Wiley 2004 Online access: connect to online resource. Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online 658.049. Place recall Add to cart (remove)
		Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez. [electronic resource] by López, Santiago [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Wilmington, Delaware : Vernon Press, [2014]Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Marketing basics / Brian O'Kane. [electronic resource] by O'Kane, Brian Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Cork, Ireland : NuBooks, 2011Copyright date: �2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer. [electronic resource] by Roetzer, Paul, 1978- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD. [electronic resource] by Nykiel, Ronald A Series: Best business books Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Routledge, 2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy. by Cravens, David W Le Meunier-FitzHugh, Kenneth Piercy, Nigel Cravens, David W Le Meunier-FitzHugh, Kenneth Piercy, Nigel Series: Oxford handbooks Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Oxford University Press, 2011 Other title: Strategic sales and sales management Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 CRA, ... Place hold Place recall Add to cart (remove)
		Developing successful marketing strategies / Gary W. Randazzo. [electronic resource] by Randazzo, Gary W [author.] Series: Marketing strategy collection \| 2014 digital library Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Business fundamentals for engineering managers / C.M. Chang. [electronic resource] by Chang, C. M. (Ching Ming), 1935- [author.] Series: Engineering management collection Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, [New York] (222 East 46th Street, New York, NY 10017) : Momentum Press, 2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Creating effective sales and marketing relationships / Kenneth Le Meunier-FitzHugh, Leslie Caroline Le Meunier-FitzHugh. [electronic resource] by Le Meunier-FitzHugh, Kenneth [author.] Le Meunier-FitzHugh, Leslie Caroline [author.] Series: Selling and sales management collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Billion-dollar branding : brand your small business like a big-business and make great things happen / Honey Parker, Blaine Parker. [electronic resource] by Parker, Honey [author.] Parker, Blaine [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Morgan James Publishing, [2013]Copyright date: ©2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Six sigma marketing : from cutting costs to growing market share / R. Eric Reidenbach. [electronic resource] by Reidenbach, R. Eric [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Milwaukee, Wisconsin : ASQ Quality Press, 2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The marketing matrix [electronic resource] : how the corporation gets its power-- and how we can reclaim it / Gerard Hastings. by Hastings, Gerard ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : Routledge, 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Marketing management in Asia [electronic resource] / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen. by Paliwoda, Stanley J Andrews, Tim G, 1968- Chen, Junsong, 1975- ProQuest (Firm) Series: Routledge studies in international business and the world economy ; 55 Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : Routledge, 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Demarketing / edited by Nigel Bradley and Jim Blythe. [electronic resource] by Bradley, Nigel, 1958- Blythe, Jim Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London : Routledge, 2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Improving sales and marketing collaboration : a step-by-step guide / Avinash Malshe and Wim Biemans. [electronic resource] by Malshe, Avinash [author.] Biemans, Wim G, 1960- [author.] Series: 2014 digital library \| Selling and sales force management collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Changing dynamics in business marketing / Kaouther Kooli and Len Tiu Wright, editors. [electronic resource] by Kooli, Kaouther [editor.] Wright, Len Tiu [editor.] Series: Journal of Business & Industrial Marketing ; Volume 31, Number 8 Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Bradford, England] : Emerald Group Publishing Limited, 2016Copyright date: ©2016 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Strategisches Management und Marketing [electronic resource] Markt- und Wettbewerbsanalyse Strategische Frühaufklärung Portfolio-Management / Edgar Kreilkamp. by Kreilkamp, Edgar ProQuest (Firm) Series: Marketing Management (Walter de Gruyter & Co.) ; 11. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin : Walter de Gruyter, 1987 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb, Khalid Hasan. [electronic resource] by Andaleeb, Syed Saad [editor.] Ḥasan, Khālid [editor.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, England : Emerald Group Publishing Limited, 2017Copyright date: ©2017 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Corporate ethics for turbulent markets : the market context of executive decisions / by Oswald A.J. Mascarenhas. [electronic resource] by Mascarenhas, Oswald A. J [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, UK : Emerald Publishing, 2018 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Improving the marriage of modeling and theory for accurate forecasts of outcomes / edited by Arch G. Woodside. [electronic resource] by Woodside, Arch G [editor.] Series: Advances in business marketing & purchasing ; Volume 25. Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, England : Emerald Publishing Limited, 2018Copyright date: ©2018 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Marketing management in Turkey / edited by Selcen Ozturkcan, Elif Yolbulan Okan. [electronic resource] by Ozturkcan, Selcen [editor.] Okan, Elif Yolbulan [editor.] Series: Marketing in Emerging Markets Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, UK : Emerald Publishing, 2018 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia. [electronic resource] by Parvatiyar, Atul [editor.] Sisodia, Rajendra [editor.] Material type: Text; Format: available online festschrift ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2019 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter. [electronic resource] by Rindfleisch, Aric [editor.] Malter, Alan J [editor.] Series: Review of marketing research ; Volume 16. Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley : Emerald Publishing Limited, [2019]Copyright date: ©2019 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Market entropy : how to manage chaos and uncertainty for improving organizational performance / Rajagopal. [electronic resource] by Rajagopal, 1957- [author.] Series: Marketing collection Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York, New York : Business Expert Press, [2020]Copyright date: ©2020 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Global and transnational business [electronic resource] strategy and management / George Stonehouse ... [et al.]. by Stonehouse, George ProQuest (Firm) Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone Online eBook, ... Place recall Add to cart (remove)
		No cover image available Value-based marketing [electronic resource] marketing strategies for corporate growth and shareholder value / Peter Doyle. by Doyle, Peter, 1943-2003 ProQuest (Firm) Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, England : John Wiley & Sons, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone Online eBook, ... Place recall Add to cart (remove)
		No cover image available Experiential approach to consumer decision making / Cheng Lu Wang [and three others], editors. [electronic resource] by Wang, Chenglu [editor.] Series: Asia Pacific Journal of Marketing and Logistics ; Volume 32 Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Place of publication not identified] : Emerald Publishing, 2020 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Marketing di affiliazione : semplici passaggi per guadagnare denaro da affiliate marketing / Mark Nolan ; traduzione di Valentina Staffieri. [electronic resource] by Nolan, Mark [author.] Staffieri, Valentina [translator.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Place of publication not identified] : Babelcube Books, 2019 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Location-based marketing : geomarketing and geolocation / Gérard Cliquet. [electronic resource] by Cliquet, Gérard [author.] Baray, Jérôme [contributor.] Series: Information systems, web and pervasive computing series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Hoboken, New Jersey : ISTE : Wiley, [2020]Copyright date: ©2020 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Data-first marketing : how to compete and win in the age of analytics / Janet Driscoll Miller and Julia Lim. [electronic resource] by Miller, Janet Driscoll, 1971- [author.] Lim, Julia, 1968- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2020]Copyright date: ©2020 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. [electronic resource] by McDonald, Malcolm [author.] Wilson, Hugh, 1962- [author.] Edition: Eighth edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken : Wiley, 2016 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Marketing Para tu Negocio en 52 Pedazos Pequenos / Owen Jones ; traducido por Regina Arauz Garcia. [electronic resource] by Jones, Owen [author.] Arauz Garcia, Regina [translator.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Place of publication not identified] : Babelcube Books, [2018]Copyright date: 2018 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Marketing digital que funciona / Nacho Somalo. [electronic resource] by Somalo, Ignacio [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Madrid, Spain : Lid Editorial Empresarial S.L., [2017] Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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Your search returned 48 results.