Marketing research. (Record no. 477)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01162nam a22003497 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0000177208 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180923141537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 920616s1992 enka | 001 | eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91042207 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077074296 (pbk) : |
| Terms of availability | £15.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077074297 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NBSCCM |
| Modifying agency | Uk |
| -- | StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | YQAA |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSM |
| Source | thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 CHI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chisnall, Peter M. |
| Fuller form of name | (Peter Michael), |
| Dates associated with a name | 1925- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research. |
| Statement of responsibility, etc. | Peter M. Chisnall. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [374]p. |
| 490 #4 - SERIES STATEMENT | |
| Series statement | The McGraw-Hill marketing series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market research |
| Source of heading or term | thema |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market research |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10032150 |
| b | main |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 4 |
| Cataloger's initials, CIN (RLIN) | 010831 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 11 | 658.83 CHI | 103811 | 12/07/2019 | 23/10/2017 | 1 | 31.00 | 14/08/2017 | Long Loan | |||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 18 | 4 | 658.83 CHI | 104150 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | |||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 13/12/2004 | 31.00 | 4 | 658.83 CHI | 123819 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | ||||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 13/12/2004 | 31.00 | 4 | 1 | 658.83 CHI | 103810 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan |