Marketing research.
Chisnall, Peter M. 1925-
Marketing research. Peter M. Chisnall. - 4th ed. - McGraw-Hill, 1992. - [374]p. - The McGraw-Hill marketing series .
Includes bibliographical references and index.
An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.
9780077074296 (pbk) : £15.95 0077074297
91042207
Marketing research.
Market research
Market research
658.83 CHI
Marketing research. Peter M. Chisnall. - 4th ed. - McGraw-Hill, 1992. - [374]p. - The McGraw-Hill marketing series .
Includes bibliographical references and index.
An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.
9780077074296 (pbk) : £15.95 0077074297
91042207
Marketing research.
Market research
Market research
658.83 CHI