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		Persuasion in advertising [electronic resource] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. by O'Shaughnessy, John O'Shaughnessy, Nicholas J, 1954- ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 659.1 OSH, ... Place hold Place recall Add to cart (remove)
		Introduction to marketing communications / Moriarty, Burnett. by Moriarty Burnett Minor, Michael, 1950- Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Englewood Cliffs, N.J. ; Hemel Hempstead : Prentice Hall, 1997 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 MOW. Place hold Place recall Add to cart (remove)
		Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Williams, Jerome D, 1947- Lee, Wei-Na, 1957- Haugtvedt, Curtis P, 1958- Williams, Jerome D, 1947- [editor] Lee, Wei-Na, 1957- [editor] Haugtvedt, Curtis P, 1958- [editor] Series: Advertising and consumer psychology Material type: Text; Format: print available online ; Literary form: Not fiction Publisher: Mahwah, New Jersey : Lawrence Erlbaum 2004 Online access: Table of contents Table of contents Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.108 WIL, ... Place hold Place recall Add to cart (remove)
		Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra. by Scott, Linda M Batra, Rajeev Series: Advertising and consumer psychology \| Advertising and consumer psychology Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. ; London : Lawrence Erlbaum, 2003 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 153.852 SCO. Place hold Place recall Add to cart (remove)

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