Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan.
Material type: TextSeries: Comparative and international business. Modern histories seriesPublication details: London : Routledge, 1994.Description: xiv,349pISBN:- 9780415095167 :
- 0415095166
- 664.00688 JON
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 664.00688 JON (Browse shelf(Opens below)) | 1 | Available | 101373 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 664.00688 JON (Browse shelf(Opens below)) | 1 | Available | 00210568 |
Includes bibliographical references and index.
This volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, and United Distillers.