Adding value : brands and marketing in food and drink /
Adding value : brands and marketing in food and drink /
edited by Geoffrey Jones and Nicholas J. Morgan.
- London : Routledge, 1994.
- xiv,349p.
- Comparative and international business series. Modern histories .
- Comparative and international business. Modern histories series .
Includes bibliographical references and index.
This volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, and United Distillers.
9780415095167 : No price 0415095166
93026161
Food--Marketing--History
Beverages--Marketing--History
Alcoholic beverages--Marketing--History
Brand name products--Marketing--History
Sales & marketing
Manufacturing industries
Marketing Role of Brand names
664.00688 JON
HD9000.5.A32 / 1994
Includes bibliographical references and index.
This volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, and United Distillers.
9780415095167 : No price 0415095166
93026161
Food--Marketing--History
Beverages--Marketing--History
Alcoholic beverages--Marketing--History
Brand name products--Marketing--History
Sales & marketing
Manufacturing industries
Marketing Role of Brand names
664.00688 JON
HD9000.5.A32 / 1994