Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan.

Contributor(s):

Material type: Text

TextSeries: Comparative and international business. Modern histories seriesPublication details: London : Routledge, 1994.Description: xiv,349pISBN:

9780415095167 :
0415095166

Subject(s):

DDC classification:

664.00688 JON

Summary: This volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, and United Distillers.

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	664.00688 JON (Browse shelf(Opens below))	1	Available		101373
Long Loan	TUS: Midlands, Main Library Athlone General Lending	664.00688 JON (Browse shelf(Opens below))	1	Available		00210568

Includes bibliographical references and index.

This volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, and United Distillers.