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Hospitality marketing / Neil Wearne.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 1996.Edition: 2nd ed. / revised by Alison J. MorrisonDescription: xvi, 321p. : ill., facsims. ; 25 cmISBN:
  • 9780750626880 (pbk.) :
  • 0750626887
Subject(s): DDC classification:
  • 647.940688 WEA
Incomplete contents:
The marketing function; the marketing environment; the marketing mix; market analysis; segmentation by purchase motivations; the customer mix; target marketing; the product mix; the service concept; service strategies; marketing management; the planning discipline; the marketing audit; the marketing information system; market and marketing research; sustainable competitve advantage; positioning; local hotel strategies; positioning strategies; strategic solutions; growth strategies; pricing strategies; promotion strategies; in-reach sales tactics; out-reach sales tactics; advertizing strategies; advertizing: creative strategies; advertizing: media and budgets; sales promotion, publicity strategies; direct marketing strategies; forecasting market demand; product strategies.
Summary: This textbook is aimed at students of hospitality and at those in the industry who would like some more formal training. Areas covered include the marketing function, customer mix, local hotel strategies, advertising, pricing, and market research.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 WEA (Browse shelf(Opens below)) 1 Available 111961
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 WEA (Browse shelf(Opens below)) 1 Available 111960
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 WEA (Browse shelf(Opens below)) 1 Available 111962
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 WEA (Browse shelf(Opens below)) 1 Available 111963

Previous ed.: 1994.

Includes index.

Includes bibliographical references and index.

The marketing function; the marketing environment; the marketing mix; market analysis; segmentation by purchase motivations; the customer mix; target marketing; the product mix; the service concept; service strategies; marketing management; the planning discipline; the marketing audit; the marketing information system; market and marketing research; sustainable competitve advantage; positioning; local hotel strategies; positioning strategies; strategic solutions; growth strategies; pricing strategies; promotion strategies; in-reach sales tactics; out-reach sales tactics; advertizing strategies; advertizing: creative strategies; advertizing: media and budgets; sales promotion, publicity strategies; direct marketing strategies; forecasting market demand; product strategies.

This textbook is aimed at students of hospitality and at those in the industry who would like some more formal training. Areas covered include the marketing function, customer mix, local hotel strategies, advertising, pricing, and market research.

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