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Hospitality marketing / (Record no. 3282)

MARC details
000 -LEADER
fixed length control field 02440nam a2200481 a 4500
001 - CONTROL NUMBER
control field BDZ0000791314
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180923141809.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960212s1996 enkah f 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96143165
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750626880 (pbk.) :
Terms of availability £16.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750626887
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
049 ## - LOCAL HOLDINGS (OCLC)
Holding library YQAA
072 #7 - SUBJECT CATEGORY CODE
Subject category code TRV
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KNS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code WTHH
Source thema
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.940688 WEA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wearne, Neil.
245 10 - TITLE STATEMENT
Title Hospitality marketing /
Statement of responsibility, etc. Neil Wearne.
250 ## - EDITION STATEMENT
Edition statement 2nd ed. /
Remainder of edition statement revised by Alison J. Morrison.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 321p. :
Other physical details ill., facsims. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 1994.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 1# - FORMATTED CONTENTS NOTE
Formatted contents note The marketing function; the marketing environment; the marketing mix; market analysis; segmentation by purchase motivations; the customer mix; target marketing; the product mix; the service concept; service strategies; marketing management; the planning discipline; the marketing audit; the marketing information system; market and marketing research; sustainable competitve advantage; positioning; local hotel strategies; positioning strategies; strategic solutions; growth strategies; pricing strategies; promotion strategies; in-reach sales tactics; out-reach sales tactics; advertizing strategies; advertizing: creative strategies; advertizing: media and budgets; sales promotion, publicity strategies; direct marketing strategies; forecasting market demand; product strategies.
520 8# - SUMMARY, ETC.
Summary, etc. This textbook is aimed at students of hospitality and at those in the industry who would like some more formal training. Areas covered include the marketing function, customer mix, local hotel strategies, advertising, pricing, and market research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Travel and Tourism.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality & service industries
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Travel guides: hotel & holiday accommodation guides
Source of heading or term thema
653 0# - INDEX TERM--UNCONTROLLED
Uncontrolled term Hotels
-- Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morrison, Alison.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morrison, Alison J.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170814
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10095846
b main
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 4
Cataloger's initials, CIN (RLIN) 010831
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 11/09/2001 31.00 12 4 647.940688 WEA 111961 03/02/2020 28/01/2020 1 31.00 14/08/2017 Long Loan
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 11/09/2001 31.00 10 1 647.940688 WEA 111960 09/07/2019   1 31.00 14/08/2017 Long Loan
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 11/09/2001 31.00 14 4 647.940688 WEA 111962 13/02/2020 03/02/2020 1 31.00 14/08/2017 Long Loan
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 11/09/2001 31.00 15 4 647.940688 WEA 111963 28/04/2022 29/03/2022 1 31.00 14/08/2017 Long Loan

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