MARC details
000 -LEADER |
fixed length control field |
02440nam a2200481 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0000791314 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180923141809.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
960212s1996 enkah f 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
96143165 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750626880 (pbk.) : |
Terms of availability |
£16.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750626887 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
YQAA |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
TRV |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KNS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
WTHH |
Source |
thema |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
647.940688 WEA |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wearne, Neil. |
245 10 - TITLE STATEMENT |
Title |
Hospitality marketing / |
Statement of responsibility, etc. |
Neil Wearne. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. / |
Remainder of edition statement |
revised by Alison J. Morrison. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oxford : |
Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
Date of publication, distribution, etc. |
1996. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 321p. : |
Other physical details |
ill., facsims. ; |
Dimensions |
25 cm. |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 1994. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 1# - FORMATTED CONTENTS NOTE |
Formatted contents note |
The marketing function; the marketing environment; the marketing mix; market analysis; segmentation by purchase motivations; the customer mix; target marketing; the product mix; the service concept; service strategies; marketing management; the planning discipline; the marketing audit; the marketing information system; market and marketing research; sustainable competitve advantage; positioning; local hotel strategies; positioning strategies; strategic solutions; growth strategies; pricing strategies; promotion strategies; in-reach sales tactics; out-reach sales tactics; advertizing strategies; advertizing: creative strategies; advertizing: media and budgets; sales promotion, publicity strategies; direct marketing strategies; forecasting market demand; product strategies. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
This textbook is aimed at students of hospitality and at those in the industry who would like some more formal training. Areas covered include the marketing function, customer mix, local hotel strategies, advertising, pricing, and market research. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Hospitality industry |
General subdivision |
Marketing |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Travel and Tourism. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Hospitality & service industries |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Travel guides: hotel & holiday accommodation guides |
Source of heading or term |
thema |
653 0# - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Hotels |
-- |
Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Morrison, Alison. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Morrison, Alison J. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170814 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10095846 |
b |
main |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
4 |
Cataloger's initials, CIN (RLIN) |
010831 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |