Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

Contributor(s):

Material type: Text

TextSeries: Advertising and consumer psychologyPublisher: Mahwah, New Jersey : Lawrence Erlbaum 2004Description: xxi, 447 p. : ill. ; 24 cmISBN:

9780805847949 :
9781410610072 (e-book)

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Diversity in advertising : broadening the scope of research directionsDDC classification:

659.1/08 23

LOC classification:

HF5822
HF5822 .D59 2004

Online resources:

Summary: Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium.

Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))		Available
Long Loan	TUS: Midlands, Main Library Athlone General Lending	659.108 WIL (Browse shelf(Opens below))	1	Available		128226

Includes bibliographical references and indexes.

Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.