Diversity in advertising : broadening the scope of research directions /
Diversity in advertising : broadening the scope of research directions /
edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
- Mahwah, N.J. ; London : Lawrence Erlbaum, 2004.
- xxi, 447 p. : ill. ; 24 cm.
- Advertising and consumer psychology .
- Advertising and consumer psychology. .
Includes bibliographical references and indexes.
Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium.
9780805847949 : No price 9781410610072 (e-book)
2003022327
Advertising--Psychological aspects
Communication in marketing.
Consumers--Attitudes
Occupational & industrial psychology
Media studies
Advertising
Social, group or collective psychology
Electronic books.
HF5822 HF5822 / .D59 2004
659.1/08
Includes bibliographical references and indexes.
Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium.
9780805847949 : No price 9781410610072 (e-book)
2003022327
Advertising--Psychological aspects
Communication in marketing.
Consumers--Attitudes
Occupational & industrial psychology
Media studies
Advertising
Social, group or collective psychology
Electronic books.
HF5822 HF5822 / .D59 2004
659.1/08