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Diversity in advertising : (Record no. 9796)

MARC details
000 -LEADER
fixed length control field 02997cam a2200697 u 4500
001 - CONTROL NUMBER
control field BDZ0006084114
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180923143737.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031008s2004 njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003022327
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780805847949 :
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781410610072 (e-book)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0805847944 (casebound)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780805847949
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1138258
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1138258
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10843956
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL579504
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)880825274
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- Uk
-- StDuBDSZ
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
Item number .D59 2004
072 #7 - SUBJECT CATEGORY CODE
Subject category code JMJ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code JBCT
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSA
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code JMH
Source thema
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/08
Edition number 23
245 00 - TITLE STATEMENT
Title Diversity in advertising :
Remainder of title broadening the scope of research directions /
Statement of responsibility, etc. edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mahwah, N.J. ;
-- London :
Name of publisher, distributor, etc. Lawrence Erlbaum,
Date of publication, distribution, etc. 2004.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Mahwah, New Jersey :
Name of producer, publisher, distributor, manufacturer Lawrence Erlbaum
Date of production, publication, distribution, manufacture, or copyright notice 2004
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 447 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Advertising and consumer psychology
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
520 8# - SUMMARY, ETC.
Summary, etc. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Attitudes
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Occupational & industrial psychology
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media studies
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social, group or collective psychology
Source of heading or term thema
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Williams, Jerome D.,
Dates associated with a name 1947-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Wei-Na,
Dates associated with a name 1957-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Haugtvedt, Curtis P.,
Dates associated with a name 1958-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Williams, Jerome D.,
Dates associated with a name 1947-
Relator term editor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Wei-Na,
Dates associated with a name 1957-
Relator term editor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Haugtvedt, Curtis P.,
Dates associated with a name 1958-
Relator term editor
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title Diversity in advertising : broadening the scope of research directions
Place, publisher, and date of publication Mahwah, New Jersey : Lawrence Erlbaum, 2004
Physical description xxi, 447 pages ; 24 cm
Series data for related item Advertising and consumer psychology
International Standard Book Number 9780805847949
Record control number (DLC)10843956
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising and consumer psychology.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0410/2003022327.html">http://www.loc.gov/catdir/toc/ecip0410/2003022327.html</a>
Public note Table of contents
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0410/2003022327.html">http://www.loc.gov/catdir/toc/ecip0410/2003022327.html</a>
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 09/01/2006 119.84 11 7 659.108 WIL 128226 12/07/2019 1 119.84 14/08/2017 Long Loan
          TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone Online 30/08/2017       eBook   30/08/2017     30/08/2017 Ebook

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