MARC details
000 -LEADER |
fixed length control field |
02997cam a2200697 u 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0006084114 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180923143737.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cnu|||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
031008s2004 njua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003022327 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780805847949 : |
Terms of availability |
No price |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781410610072 (e-book) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
0805847944 (casebound) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9780805847949 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(MiAaPQ)EBC1138258 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(Au-PeEL)EBL1138258 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(CaPaEBR)ebr10843956 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(CaONFJC)MIL579504 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)880825274 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
Uk |
-- |
StDuBDSZ |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5822 |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5822 |
Item number |
.D59 2004 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JMJ |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JBCT |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSA |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JMH |
Source |
thema |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1/08 |
Edition number |
23 |
245 00 - TITLE STATEMENT |
Title |
Diversity in advertising : |
Remainder of title |
broadening the scope of research directions / |
Statement of responsibility, etc. |
edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Mahwah, N.J. ; |
-- |
London : |
Name of publisher, distributor, etc. |
Lawrence Erlbaum, |
Date of publication, distribution, etc. |
2004. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Mahwah, New Jersey : |
Name of producer, publisher, distributor, manufacturer |
Lawrence Erlbaum |
Date of production, publication, distribution, manufacture, or copyright notice |
2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 447 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
490 1# - SERIES STATEMENT |
Series statement |
Advertising and consumer psychology |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Description based on print version record. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Psychological aspects |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumers |
General subdivision |
Attitudes |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Occupational & industrial psychology |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Media studies |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social, group or collective psychology |
Source of heading or term |
thema |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Williams, Jerome D., |
Dates associated with a name |
1947- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lee, Wei-Na, |
Dates associated with a name |
1957- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Haugtvedt, Curtis P., |
Dates associated with a name |
1958- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Williams, Jerome D., |
Dates associated with a name |
1947- |
Relator term |
editor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lee, Wei-Na, |
Dates associated with a name |
1957- |
Relator term |
editor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Haugtvedt, Curtis P., |
Dates associated with a name |
1958- |
Relator term |
editor |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Print version: |
Title |
Diversity in advertising : broadening the scope of research directions |
Place, publisher, and date of publication |
Mahwah, New Jersey : Lawrence Erlbaum, 2004 |
Physical description |
xxi, 447 pages ; 24 cm |
Series data for related item |
Advertising and consumer psychology |
International Standard Book Number |
9780805847949 |
Record control number |
(DLC)10843956 |
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Advertising and consumer psychology. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0410/2003022327.html">http://www.loc.gov/catdir/toc/ecip0410/2003022327.html</a> |
Public note |
Table of contents |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0410/2003022327.html">http://www.loc.gov/catdir/toc/ecip0410/2003022327.html</a> |