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The economics of tourism [electronic resource] / M. Thea Sinclair and Mike Stabler. by Series: Routledge advances in tourism ; 3.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 338.4791 SIN, ...
Cases in marketing / edited by Hanne Hartvig-Larsen. by Series: European management series | European management series
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 LAR, ...
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Series: Advertising and consumer psychology
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Mahwah, New Jersey : Lawrence Erlbaum 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.108 WIL, ...
Problems in marketing. Luiz Moutinho & Charles Chien. by
Edition: New ed. / Luiz Moutinho, Charles S. Chien.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 MOU, ...
Marketing measurement and analysis / Luiz Moutinho and Graeme D. Hutcheson. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.800151 HUT, ...
New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : London : AMACOM ; McGraw-Hill [distributor], 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 BRE, ...
Creating the customer-driven academic library / Jeannette Woodward. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chicago, Ill. : London : American Library Association ; Eurospan [distributor], 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 027.70973 WOO, ...
Industrialization in Malaysia [electronic resource] : import substitution and infant industry performance / Rokiah Alavi. by Series: Routledge studies in the growth economies of Asia ; 7.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1996
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Consuming interests [electronic resource] : the social provision of foods / Terry Marsden, Andrew Flynn, Michelle Harrison. by Series: Consumption and space
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : [New York : UCL Press ; Routledge], 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Series: Routledge advances in management and business studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Knowledge, space, economy [electronic resource] / edited by John R. Bryson ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Delivering knock your socks off service [electronic resource] / Ron Zemke. by Series: Performance research associates
Edition: 3rd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : London : AMACOM ; McGraw-Hill, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Firms, markets, and economic change [electronic resource] : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1995
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Strategic marketing [electronic resource] : an introduction / Tony Proctor. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Machiavelli, marketing, and management [electronic resource] / edited by Phil Harris, Andrew Lock and Patricia Rees. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The internationalization of SMEs [electronic resource] : the Interstratos project / edited by Antti Haahti, Graham Hall and Rik Donckels. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1998
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing the museum [electronic resource] / Fiona McLean. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing in publishing [electronic resource] / Patrick Forsyth, with Robin Birn. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Understanding green consumer behavior [electronic resource] : a qualitative cognitive approach / Sigmund A. Wagner. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Manufacturing for export in the developing world [electronic resource] : problems and possibilities / edited by G.K. Helleiner. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Gurus on marketing [electronic resource] / Sultan Kermally. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Thorogood, c2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Services marketing and management [electronic resource] / Audrey Gilmore. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Knowledge-based marketing [electronic resource] : the twenty-first century competitive edge / Ian Chaston. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
European business and marketing [electronic resource] / edited by Phil Harris and Frank McDonald. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Selling solutions [electronic resource] : how to test, monitor and constantly improve your selling skills / Julian Clay. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Thorogood, c2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Mastering marketing [electronic resource] : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Thorogood, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Killer Web content [electronic resource] : make the sale, deliver the service, build the brand / Gerry McGovern. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : A. & C. Black, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing and PR [electronic resource] : getting customers and keeping them-- without breaking the bank / Philip R. Holden and Nick Wilde. by Series: Business on a shoestring
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : A & C Black, 2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Series: Economist series
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Profile Books, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Niche marketing for coaches [electronic resource] : a practical handbook for building a life coaching, executive coaching or business coaching practice / Hannah McNamara. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Thorogood, 2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The marketing strategy desktop guide [electronic resource] / Norton Paley. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Thorogood, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Food and the mid-level farm [electronic resource] : renewing an agriculture of the middle / edited by Thomas A. Lyson, G.W. Stevenson, and Rick Welsh. by Series: Food, health, and the environment
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Cambridge, Mass. ; London] : MIT, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The manager's guide to competitive marketing strategies, third edition [electronic resource] / Norton Paley. by
Edition: 3rd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Thorogood, c2005
Other title:
  • Competitive marketing strategies
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Review of marketing research. Volume 4 [electronic resource] / edited by Naresh K. Malhotra. by Series: Review of marketing research ; 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : London : M.E. Sharpe ; Eurospan [distributor], 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Perspectives on marketing [electronic resource] / Jason I. Miletsky, Michael Hand. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. ; London : Course Technology, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. ; London : Course Learning, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The copywriting sourcebook [electronic resource] : how to write better copy, faster : for everything from ads to websites / Andy Maslen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Marshall Cavendish Business, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Inside her pretty little head [electronic resource] : a new theory of female motivation and what it means for marketing / Jane Cunningham and Philippa Roberts. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Cyan, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
International market analysis [electronic resource] : theories and methods / by John Kuada. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Adonis & Abbey Publishers Ltd., 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
New marketing strategies [electronic resource] : evolving flexible processes to fit market circumstances / Ian Chaston. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Thousand Oaks, Calif. : Sage Publications, 1999
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing [electronic resource] : the retro revolution / Stephen Brown. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. ; London : Sage Publications, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Consuming higher education [electronic resource] : why learning can't be bought / Joanna Williams. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business networks in Japan [electronic resource] : supplier-customer interaction in product development / Jens Laage-Hellman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Practical pricing for results [electronic resource] / Ian Ruskin-Brown. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Thorogood, c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
International market selection and segmentation [electronic resource] / guest editors, Nicolas Papadopoulos and Oscar Martín Martín. by Series: International marketing review ; v. 28, no. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [London] : Emerald Group Pub. Ltd., 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Supply chain management in health services [electronic resource] / guest editors, Jan de Vries and Robbert Huijsman. by Series: Supply chain management : an international journal ; v. 16, no. 3
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [London] : Emerald Group Pub. Ltd., [2011]
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Small business marketing and relationship marketing in Asia Pacific [electronic resource] / guest editor, Nelson Oly Ndubisi. by Series: Asia Pacific journal of marketing and logistics : incorporating the Journal of Asia Pacific marketing ; v. 23, no. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [London] : Emerald Group Pub. Ltd., [2011]
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
How to market your business [electronic resource] : a practical guide to advertising, PR, selling, and direct and online marketing / Dave Patten. by
Edition: 6th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Branded male [electronic resource] : marketing to men / Mark Tungate. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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