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Brand leadership / David A. Aaker, Erich Joachimsthaler.

By: Contributor(s): Material type: TextTextPublication details: London : Free, 2002.Description: xii, 350 p. : ill., facsims. ; 24 cmISBN:
  • 9780743207676 (pbk.) :
  • 0684839245
Subject(s): DDC classification:
  • 658.827 AAK
LOC classification:
  • HD69.B7
Summary: Management fads come and go, but branding is here to stay. This is a top to bottom guide to taking the lead in the battle of the brands, and keeping it, from the author of 'Building Strong Brands'.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.827 AAK (Browse shelf(Opens below)) 1 Available 128002

Originally published: 2000.

Includes bibliographical references and index.

Management fads come and go, but branding is here to stay. This is a top to bottom guide to taking the lead in the battle of the brands, and keeping it, from the author of 'Building Strong Brands'.

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