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Brand leadership /

Aaker, David A. 1938-

Brand leadership / David A. Aaker, Erich Joachimsthaler. - London : Free, 2002. - xii, 350 p. : ill., facsims. ; 24 cm.

Originally published: 2000.

Includes bibliographical references and index.

Management fads come and go, but branding is here to stay. This is a top to bottom guide to taking the lead in the battle of the brands, and keeping it, from the author of 'Building Strong Brands'.

ISBN: 9780743207676 (pbk.) : £12.99 0684839245

LCCN: 99089668

Subjects--Topical Terms:
Brand name products--Management--United States
Brand name products--Management
Business and Management.
Business & Management
Sales & marketing

LC Class. No.: HD69.B7

Dewey Class. No.: 658.827 AAK

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