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Marketing practice in the hotel and catering industry / John W. Shepherd.

By: Material type: TextTextPublication details: London : Batsford Academic and Education, 1982.Edition: Rev. reprintDescription: 144p. : ill., forms ; 22cmISBN:
  • 9780713404982 (pbk) :
  • 0713404981 (pbk) :
Subject(s): DDC classification:
  • 647.940688 SHE
LOC classification:
  • TX911.3.M3
Summary: An insight into how hotel and catering managers apply the principles of marketing in practice, presented through inter-related case studies, activities and projects. The book is aimed at both the employer and students on hotel and catering courses.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 SHE (Browse shelf(Opens below)) 1 Available 215228
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 SHE (Browse shelf(Opens below)) 1 Available 215227
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 SHE (Browse shelf(Opens below)) 1 Available 022036
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 SHE (Browse shelf(Opens below)) 1 Available 022035
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 SHE (Browse shelf(Opens below)) 1 Available 022037
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 SHE (Browse shelf(Opens below)) 1 Available 022038

Bibliography: p6. _ Includes index.

An insight into how hotel and catering managers apply the principles of marketing in practice, presented through inter-related case studies, activities and projects. The book is aimed at both the employer and students on hotel and catering courses.

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