Marketing practice in the hotel and catering industry / John W. Shepherd.
Material type: TextPublication details: London : Batsford Academic and Education, 1982.Edition: Rev. reprintDescription: 144p. : ill., forms ; 22cmISBN:- 9780713404982 (pbk) :
- 0713404981 (pbk) :
- 647.940688 SHE
- TX911.3.M3
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 SHE (Browse shelf(Opens below)) | 1 | Available | 215228 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 SHE (Browse shelf(Opens below)) | 1 | Available | 215227 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 SHE (Browse shelf(Opens below)) | 1 | Available | 022036 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 SHE (Browse shelf(Opens below)) | 1 | Available | 022035 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 SHE (Browse shelf(Opens below)) | 1 | Available | 022037 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 SHE (Browse shelf(Opens below)) | 1 | Available | 022038 |
Bibliography: p6. _ Includes index.
An insight into how hotel and catering managers apply the principles of marketing in practice, presented through inter-related case studies, activities and projects. The book is aimed at both the employer and students on hotel and catering courses.