Hospitality marketing management.
Material type: TextPublication details: Hoboken, N.J. : Wiley, c2010.Edition: 5th ed. / Robert D. Reid, David C. BojanicDescription: xv, 656 p. : col. ill. ; 29 cmISBN:- 9780470088586 (hbk.) :
- 9780470088586 (cloth)
- 647.940688 REI
- TX911.3.M3 R443 2010
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 REI (Browse shelf(Opens below)) | 1 | Available | 216244 |
Previous ed.: 2006.
Includes index.
Includes bibliographical references and index.
Part one.Introduction to hospitality marketing -- 1.The functions of marketing -- 2.Introduction to hospitality services marketing -- Part two.Understanding and targeting hospitality consumers -- 3.Understanding the behavior of hospitality consumers -- 4.Market segmentation and positioning -- Part three.Marketing planning and information -- 5.Developing a marketing plan -- 6.Information systems for marketing decisions -- Part four.Product-service mix and distribution strategies -- 7.Developing new products and services -- 8.Managing products and services -- 9.Marketing channels -- 10.Electronic commerce -- Part five.Promotions strategy -- 11.Promotion and advertising -- 12.Advertising and media planning -- 13.Sales promotions, merchandising, and public relations -- 14.Personal selling -- Part six.Pricing strategy -- 16.Destination marketing.
This is a comprehensive core marketing text specifically geared for the two- and four-year hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.