The discourse of advertising / Guy Cook.
Material type: TextSeries: Interface (London, England)Publication details: London : Routledge, 1992.Description: xxi,250pISBN:- 9780415041706 (cased) :
- 9780415041713 (pbk) :
- 0415041716 (pbk.)
- 659.1014 COO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.1014 COO (Browse shelf(Opens below)) | 1 | Available | 101453 |
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659.1 WIL The fundamentals of advertising / | 659.1 WRI Advertising. | 659.1014 BEA Persuasive signs the semiotics of advertising / | 659.1014 COO The discourse of advertising / | 659.1019 FEL The anatomy of humbug : how to think differently about advertising / | 659.1042 MES Visual persuasion : the role of images in advertising. | 659.1042 NAV Buy this book : studies in advertising and consumption / |
Includes bibliographical references (p. [237]-244) and index.
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.