The discourse of advertising / Guy Cook.
Material type: TextSeries: Interface (London, England)Publication details: London : Routledge, 1992.Description: xxi,250pISBN:- 9780415041706 (cased) :
- 9780415041713 (pbk) :
- 0415041716 (pbk.)
- 659.1014 COO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.1014 COO (Browse shelf(Opens below)) | 1 | Available | 101453 |
Includes bibliographical references (p. [237]-244) and index.
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.