MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01494nam a2200421uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0000220753 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141642.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
931209s1992 enkah | 001 | eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
92002778 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415041706 (cased) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415041713 (pbk) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415041716 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Uk |
| Transcribing agency |
Uk |
| Modifying agency |
StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
YQAA |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
CFG |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
JBCT |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KNT |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1014 COO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cook, Guy. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The discourse of advertising / |
| Statement of responsibility, etc. |
Guy Cook. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi,250p. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Interface series, |
| International Standard Serial Number |
0955-730x |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [237]-244) and index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Discourse analysis. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Language |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Semantics, discourse analysis, stylistics |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media studies |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media, entertainment, information & communication industries |
| Source of heading or term |
thema |
| 653 0# - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Advertising |
| -- |
Language |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Interface (London, England) |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10060753 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
2 |
| Cataloger's initials, CIN (RLIN) |
010831 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
4 |