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The discourse of advertising / Guy Cook.

By: Material type: TextTextSeries: Interface (London, England)Publication details: London : Routledge, 1992.Description: xxi,250pISBN:
  • 9780415041706 (cased) :
  • 9780415041713 (pbk) :
  • 0415041716 (pbk.)
Subject(s): DDC classification:
  • 659.1014 COO
Summary: Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 659.1014 COO (Browse shelf(Opens below)) 1 Available 101453

Includes bibliographical references (p. [237]-244) and index.

Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.

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