The discourse of advertising /
Cook, Guy.
The discourse of advertising / Guy Cook. - London : Routledge, 1992. - xxi,250p. - Interface series, 0955-730x . - Interface (London, England) .
Includes bibliographical references (p. [237]-244) and index.
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.
9780415041706 (cased) : No price 9780415041713 (pbk) : No price 0415041716 (pbk.)
92002778
Discourse analysis.
Advertising--Language
Semantics, discourse analysis, stylistics
Media studies
Media, entertainment, information & communication industries
Advertising Language
659.1014 COO
The discourse of advertising / Guy Cook. - London : Routledge, 1992. - xxi,250p. - Interface series, 0955-730x . - Interface (London, England) .
Includes bibliographical references (p. [237]-244) and index.
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.
9780415041706 (cased) : No price 9780415041713 (pbk) : No price 0415041716 (pbk.)
92002778
Discourse analysis.
Advertising--Language
Semantics, discourse analysis, stylistics
Media studies
Media, entertainment, information & communication industries
Advertising Language
659.1014 COO