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Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. by
Material type: Text Text
Publication details: Basingstoke : Macmillan Business, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.83 MCD, ...
The one to one future : building business relationships one customer at a time / Don Peppers and Martha Rogers. by
Material type: Text Text
Publication details: London : Piatkus, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812.
The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : John Wiley, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Latinos, Inc [electronic resource] : the marketing and making of a people / Arlene Dávila. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Berkeley, CA : University of California Press, c2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass. : MIT Press, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Niche marketing for coaches [electronic resource] : a practical handbook for building a life coaching, executive coaching or business coaching practice / Hannah McNamara. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Thorogood, 2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing and multicultural diversity [electronic resource] / edited by C.P. Rao. by Series: New perspectives in marketing series
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Aldershot, England : Burlington, VT : Ashgate, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The growth drivers [electronic resource] : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: Rev. 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester : John Wiley & Sons, Ltd., 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Latinos, Inc. [electronic resource] : the marketing and making of a people / Arlene Dávila. by
Edition: Updated ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Berkeley : University of California Press, c2012
Other title:
  • Latinos Incorporated
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
International market selection and segmentation. II [electronic resource] / guest editors, Nicolas Papdopoulos and Oscar Martín Martín. by Series: International marketing review ; v. 28, no. 3
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [S.l.] : Emerald, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Categories in markets [electronic resource] : origins and evolution / edited by Greta Hsu, Giacomo Negro, Özgecan Koçak. by Series: Research in the sociology of organizations ; v. 31.
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bingley [England] : Emerald Group, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Lincoln, Inc [electronic resource] : selling the sixteenth president in contemporary America / Jackie Hogan. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Lanham, MD : Rowman & Littlefield Publishers, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. [electronic resource] by Series: Haworth series in segmented, targeted, and customized marketing
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Haworth Press, [2004]Copyright date: ©2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Pricing segmentation and analytics [electronic resource] / Tudor Bodea and Mark Ferguson. by Series: Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Consumer cosmopolitanism in the age of globalization [electronic resource] / editor, Melvin Prince. by Series: 2012 digital library | Consumer behavior collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Chris Anderson et la longue traîne : Le business model du web. [electronic resource] by Series: Gestion & Marketing
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: : Primento Digital, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / Louis E. V. Nevaer. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, England ; New York, New York : Routledge, 2015Copyright date: ©2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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