The growth drivers [electronic resource] : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
Material type: TextPublication details: Hoboken, N.J. : Wiley, 2012.Description: xxi, 294 p. : illSubject(s): Genre/Form: DDC classification:- 658.8/02 23
- HF5415.127 .B57 2012
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.