Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
Material type:
TextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.Description: xxi, 436 p. : ill. (some col.)Subject(s): Genre/Form: DDC classification: - 153.8/52 21
- BF367 .P464 2003
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available | |||
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.