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Services marketing / Helen Woodruffe.

By: Material type: TextTextSeries: M & EPublication details: London : Pitman, 1995.Description: ix, 307p. ; 24 cmISBN:
  • 9780712110396 (pbk.) :
  • 0712110399
Subject(s): DDC classification:
  • 658.802 WOO
Summary: This book provides a comprehensive analysis of the development of sevices marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality and internal marketing are explored.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.802 WOO (Browse shelf(Opens below)) 1 Available 105696

Includes bibliographical references (p. 299) and index.

This book provides a comprehensive analysis of the development of sevices marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality and internal marketing are explored.

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