Services marketing /
Woodruffe, Helen.
Services marketing / Helen Woodruffe. - London : Pitman, 1995. - ix, 307p. ; 24 cm. - M & E .
Includes bibliographical references (p. 299) and index.
This book provides a comprehensive analysis of the development of sevices marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality and internal marketing are explored.
9780712110396 (pbk.) : £14.99 0712110399
Professions--Marketing
Service industries--Marketing--Management
Marketing.
Marketing--Management
Service industries--Marketing
Business and Management.
Business strategy
Sales & marketing
Hospitality & service industries
658.802 WOO
Services marketing / Helen Woodruffe. - London : Pitman, 1995. - ix, 307p. ; 24 cm. - M & E .
Includes bibliographical references (p. 299) and index.
This book provides a comprehensive analysis of the development of sevices marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality and internal marketing are explored.
9780712110396 (pbk.) : £14.99 0712110399
Professions--Marketing
Service industries--Marketing--Management
Marketing.
Marketing--Management
Service industries--Marketing
Business and Management.
Business strategy
Sales & marketing
Hospitality & service industries
658.802 WOO