Mastering marketing : the complete MBA companion in marketing.

Contributor(s):

Material type: Text

TextSeries: FT mastering seriesPublication details: London : Financial Times, 1999.Description: ix, 342p. : ill., ports. ; 25 cmISBN:

9780273642220 (pbk.) :
0273642235

Other title:

Mastering marketing [Spine title]

Subject(s):

DDC classification:

658.8 DIC

LOC classification:

HF5410

Summary: Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology.

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 DIC (Browse shelf(Opens below))	1	Available		120709

Published in association with INSEAD, Kellogg, London Business School, Wharton.

In association with Insead, Kellogg, London Business School, Wharton.

Publisher on spine: FT Prentice Hall.

Includes bibliographical references and index.

Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology.