Mastering marketing : the complete MBA companion in marketing.
Mastering marketing : the complete MBA companion in marketing.
Mastering marketing
- London : Financial Times, 1999.
- ix, 342p. : ill., ports. ; 25 cm.
- Financial Times mastering series .
- FT mastering series. .
Published in association with INSEAD, Kellogg, London Business School, Wharton. In association with Insead, Kellogg, London Business School, Wharton. Publisher on spine: FT Prentice Hall.
Includes bibliographical references and index.
Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology.
9780273642220 (pbk.) : £29.99 0273642235
Marketing.
Business and Management.
Children's / Teenage general interest: Work & industry / world of work
Business strategy
Management of specific areas
Sales & marketing management
Sales & marketing
Market research
HF5410
658.8 DIC
Published in association with INSEAD, Kellogg, London Business School, Wharton. In association with Insead, Kellogg, London Business School, Wharton. Publisher on spine: FT Prentice Hall.
Includes bibliographical references and index.
Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology.
9780273642220 (pbk.) : £29.99 0273642235
Marketing.
Business and Management.
Children's / Teenage general interest: Work & industry / world of work
Business strategy
Management of specific areas
Sales & marketing management
Sales & marketing
Market research
HF5410
658.8 DIC