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		Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald. by Brown, Linden McDonald, Malcolm Material type: Text Publication details: Basingstoke : Macmillan, 1994 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.80094 BRO, ... Not available: TUS: Midlands, Main Library: Checked out (1). Place hold Place recall Add to cart (remove)
		Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. by McDonald, Malcolm Dunbar, Ian, 1951- Material type: Text Publication details: Basingstoke : Macmillan Business, 1995 Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.83 MCD, ... Place hold Place recall Add to cart (remove)

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