Mastering marketing : the complete MBA companion in marketing.
Material type: TextSeries: FT mastering seriesPublication details: London : Financial Times, 1999.Description: ix, 342p. : ill., ports. ; 25 cmISBN:- 9780273642220 (pbk.) :
- 0273642235
- Mastering marketing [Spine title]
- 658.8 DIC
- HF5410
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 DIC (Browse shelf(Opens below)) | 1 | Available | 120709 |
Published in association with INSEAD, Kellogg, London Business School, Wharton.
In association with Insead, Kellogg, London Business School, Wharton.
Publisher on spine: FT Prentice Hall.
Includes bibliographical references and index.
Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology.