The art of the pitch : persuasion and presentation skills that win business / Peter Coughter.
Material type: TextPublication details: New York ; Basingstoke : Palgrave Macmillan, 2012.Edition: 1st edDescription: x, 240 p. ; 25 cmISBN:- 9780230120518 (hbk.) :
- 9780230120518 (hardcover)
- 658.452 COU
- HF5718.22 .C68 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.452 COU (Browse shelf(Opens below)) | 1 | Available | 218999 |
"An Advertising Age book."
Includes bibliographical references and index.
Everything is a presentation -- It\'s not about you -- How we connect -- The power of emotion -- How to be -- Authenticity -- Death by deck -- Organizing the presentation -- Rehearse, rehearse, rehearse -- Punctuation -- You never know -- Standing up.
Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.