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Coughter, Peter.

The art of the pitch : persuasion and presentation skills that win business / Peter Coughter. - 1st ed. - New York ; Basingstoke : Palgrave Macmillan, 2012. - x, 240 p. ; 25 cm.

"An Advertising Age book."

Includes bibliographical references and index.

Everything is a presentation -- It\'s not about you -- How we connect -- The power of emotion -- How to be -- Authenticity -- Death by deck -- Organizing the presentation -- Rehearse, rehearse, rehearse -- Punctuation -- You never know -- Standing up.

Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

ISBN: 9780230120518 (hbk.) : £18.99 9780230120518 (hardcover)

LCCN: 2011023387

Subjects--Topical Terms:
Business presentations.
Persuasion (Psychology)
Business and Management.
Sales & marketing
Corporate finance
Business strategy
Public relations
Organizational theory & behaviour
Small businesses & self-employed
Business communication & presentation
Advertising

LC Class. No.: HF5718.22 / .C68 2012

Dewey Class. No.: 658.452 COU