Services marketing / Helen Woodruffe.
Material type: TextSeries: M & EPublication details: London : Pitman, 1995.Description: ix, 307p. ; 24 cmISBN:- 9780712110396 (pbk.) :
- 0712110399
- 658.802 WOO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 WOO (Browse shelf(Opens below)) | 1 | Available | 105696 |
Includes bibliographical references (p. 299) and index.
This book provides a comprehensive analysis of the development of sevices marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality and internal marketing are explored.