Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald.
Material type: TextPublication details: Basingstoke : Macmillan, 1994.Description: xi,370pISBN:- 9780333613504 (cased) :
- 9780333613511 (pbk) :
- 0333613511 (pbk.)
- 658.80094 BRO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.80094 BRO (Browse shelf(Opens below)) | 1 | Checked out | 18/01/2023 | 00210911 | |
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.80094 BRO (Browse shelf(Opens below)) | 1 | Available | 215115 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.80094 BRO (Browse shelf(Opens below)) | 1 | Available | 114787 |
Includes bibliographical references (p. 349-357) and index.
1.Competitive marketing strategy: concepts and application -- 2.Low cost, high differentiationi strategies -- 3.Low cost, low differentiation strategies -- 4.Strategies for positioning as a major force in the market -- 5.Growth strategies for the niche competitor -- 6.Competitive marketing strategy experience -- 7.Use of case studies to enhance experience.
This is a study of the competitive positions of companies, showing how those positions can be changed through successfully applying the concepts of marketing strategy. It identifies strategic issues attached to a range of competitive situations in case studies of over 20 European firms.