Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage /
Brown, Linden.
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald. - Basingstoke : Macmillan, 1994. - xi,370p.
Includes bibliographical references (p. 349-357) and index.
1.Competitive marketing strategy: concepts and application -- 2.Low cost, high differentiationi strategies -- 3.Low cost, low differentiation strategies -- 4.Strategies for positioning as a major force in the market -- 5.Growth strategies for the niche competitor -- 6.Competitive marketing strategy experience -- 7.Use of case studies to enhance experience.
This is a study of the competitive positions of companies, showing how those positions can be changed through successfully applying the concepts of marketing strategy. It identifies strategic issues attached to a range of competitive situations in case studies of over 20 European firms.
9780333613504 (cased) : No price 9780333613511 (pbk) : £15.99 0333613511 (pbk.)
Marketing--Management--Europe
International business
Business strategy
Sales & marketing management
Marketing Europe
658.80094 BRO
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald. - Basingstoke : Macmillan, 1994. - xi,370p.
Includes bibliographical references (p. 349-357) and index.
1.Competitive marketing strategy: concepts and application -- 2.Low cost, high differentiationi strategies -- 3.Low cost, low differentiation strategies -- 4.Strategies for positioning as a major force in the market -- 5.Growth strategies for the niche competitor -- 6.Competitive marketing strategy experience -- 7.Use of case studies to enhance experience.
This is a study of the competitive positions of companies, showing how those positions can be changed through successfully applying the concepts of marketing strategy. It identifies strategic issues attached to a range of competitive situations in case studies of over 20 European firms.
9780333613504 (cased) : No price 9780333613511 (pbk) : £15.99 0333613511 (pbk.)
Marketing--Management--Europe
International business
Business strategy
Sales & marketing management
Marketing Europe
658.80094 BRO