Retail management / Roger Cox, Paul Brittain.
Material type: TextSeries: Frameworks | FrameworksPublication details: London : Financial Times, 2000.Edition: 4th edDescription: xxvi, 339p. : ill. ; 24 cmISBN:- 9780273634287 (pbk.) :
- 0273634283
- 658.87 COX
- HF5429
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.87 COX (Browse shelf(Opens below)) | 1 | Available | 117709 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.87 COX (Browse shelf(Opens below)) | 1 | Available | 116683 |
Previous ed.: London: Pitman, 1996.
Includes bibliographical references (p. 319) and index.
PART ONE RETAILING AND THE CONSUMER; 1. The retail industry -- 2. Retail organisations -- 3. International retailing -- 4. Retail planning and strategy -- 5. Retailing research -- 6. The retailing environments -- 7. Consumer buying behaviour -- 8. Segmentation -- PART TWO THE RETAIL MIX; 9. Store location -- 10. Product decisions -- 11. Buying -- 12. Stock management -- 13. Pricing/Advertising -- 14. Personal selling -- 15. Database marketing -- 16. Sales promotion and public relations -- 17. Atmosphere and layout -- 18. Customer service decisions -- PART THREE ADMINISTRATION; 19. Financial planning -- 20. Human resources -- 21. Property and location development -- 22. Unit management -- 23. Retailing and the law -- 24. The future of retailing. Bibliography. Case studies.
Retail Management introduces the practical aspects of retailing, with emphasis on the relationship between retailer and customer, the retail mix and retail administration.