Retail management /
Cox, Roger, 1936-
Retail management / Roger Cox, Paul Brittain. - 4th ed. - London : Financial Times, 2000. - xxvi, 339p. : ill. ; 24 cm. - Frameworks . - Frameworks .
Previous ed.: London: Pitman, 1996.
Includes bibliographical references (p. 319) and index.
PART ONE RETAILING AND THE CONSUMER; 1. The retail industry -- 2. Retail organisations -- 3. International retailing -- 4. Retail planning and strategy -- 5. Retailing research -- 6. The retailing environments -- 7. Consumer buying behaviour -- 8. Segmentation -- PART TWO THE RETAIL MIX; 9. Store location -- 10. Product decisions -- 11. Buying -- 12. Stock management -- 13. Pricing/Advertising -- 14. Personal selling -- 15. Database marketing -- 16. Sales promotion and public relations -- 17. Atmosphere and layout -- 18. Customer service decisions -- PART THREE ADMINISTRATION; 19. Financial planning -- 20. Human resources -- 21. Property and location development -- 22. Unit management -- 23. Retailing and the law -- 24. The future of retailing. Bibliography. Case studies.
Retail Management introduces the practical aspects of retailing, with emphasis on the relationship between retailer and customer, the retail mix and retail administration.
9780273634287 (pbk.) : £19.99 0273634283 Đ31.34
Retail trade--Management
Marketing.
Business and Management.
Sales & marketing management
Management & management techniques
Sales & marketing
Retail & wholesale industries
HF5429
658.87 COX
Retail management / Roger Cox, Paul Brittain. - 4th ed. - London : Financial Times, 2000. - xxvi, 339p. : ill. ; 24 cm. - Frameworks . - Frameworks .
Previous ed.: London: Pitman, 1996.
Includes bibliographical references (p. 319) and index.
PART ONE RETAILING AND THE CONSUMER; 1. The retail industry -- 2. Retail organisations -- 3. International retailing -- 4. Retail planning and strategy -- 5. Retailing research -- 6. The retailing environments -- 7. Consumer buying behaviour -- 8. Segmentation -- PART TWO THE RETAIL MIX; 9. Store location -- 10. Product decisions -- 11. Buying -- 12. Stock management -- 13. Pricing/Advertising -- 14. Personal selling -- 15. Database marketing -- 16. Sales promotion and public relations -- 17. Atmosphere and layout -- 18. Customer service decisions -- PART THREE ADMINISTRATION; 19. Financial planning -- 20. Human resources -- 21. Property and location development -- 22. Unit management -- 23. Retailing and the law -- 24. The future of retailing. Bibliography. Case studies.
Retail Management introduces the practical aspects of retailing, with emphasis on the relationship between retailer and customer, the retail mix and retail administration.
9780273634287 (pbk.) : £19.99 0273634283 Đ31.34
Retail trade--Management
Marketing.
Business and Management.
Sales & marketing management
Management & management techniques
Sales & marketing
Retail & wholesale industries
HF5429
658.87 COX