Marketing the 21st century library : the time is now / Debra Lucas-Alfieri.
Material type: TextPublisher: Waltham, MA : Chandos Publishing [2015]Description: 208 pages ; 23 cmISBN:- 9781843347736 (pbk.) :
- 9781780634548
- 021.7 LUC
- Z716.3
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 021.7 LUC (Browse shelf(Opens below)) | 1 | Available | 222915 |
Includes bibliographical references and index.
1. Introduction -- 2. From the past to the future : library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control : managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession : marketing the future.
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings and physical space, so they need to understand what the library offers. 'Marketing the 21st Century Library' systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries.