MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02408nam a22004698i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0024819252 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923150122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150416s2015 enk f 000|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781843347736 (pbk.) : |
| Terms of availability |
�47.50 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781780634548 (PDF ebook) : |
| Terms of availability |
�47.50 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781780634548 |
| Qualifying information |
(electronic book) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| Description conventions |
rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z716.3 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
LIB |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
GLC |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
021.7 LUC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lucas-Alfieri, Debra, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing the 21st century library : |
| Remainder of title |
the time is now / |
| Statement of responsibility, etc. |
Debra Lucas-Alfieri. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Chandos Publishing, |
| Date of publication, distribution, etc. |
2015. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
201505 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Waltham, MA : |
| Name of producer, publisher, distributor, manufacturer |
Chandos Publishing |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2015] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
208 pages ; |
| Dimensions |
23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction -- 2. From the past to the future : library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control : managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession : marketing the future. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings and physical space, so they need to understand what the library offers. 'Marketing the 21st Century Library' systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information services |
| General subdivision |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries and Museums. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Library, archive & information management |
| Source of heading or term |
thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11849812 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
main |
| Copies |
1 |
| Cataloging date |
160517 |
| Code1 |
- |
| Code2 |
- |
| Code3 |
- |
| Code4 |
- |
| Acquisition type - method of paying for the material |
p |
| Claim – claiming activity |
- |
| Estimated price |
61.59 |
| Form – physical form |
b |
| Fund |
lib |
| Order date |
2016-03-22 |
| Order note |
- |
| Order type |
f |
| Receiving action |
- |
| Received date |
2016-05-10 |
| Receiving location |
a |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
p |
| Vendor |
cout |
| Language |
eng |
| Country |
uk |
| Volumes |
0 |
| Millennium order record number |
.o10126946 |
| 961 ## - REQUESTOR & SELECTOR |
|---|
| Foreign currency |
gbp47.50 |
| Selector |
Una O' Connor |
| -- |
Order printed 23-03-2016 14:01 |
| -- |
Order printed 23-03-2016 14:11 |
| Locations |
main |
| Funds |
lib |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
160322 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |