Marketing the 21st century library : the time is now /
Lucas-Alfieri, Debra,
Marketing the 21st century library : the time is now / Debra Lucas-Alfieri. - Oxford : Chandos Publishing, 2015. - 208 pages ; 23 cm
Includes bibliographical references and index.
1. Introduction -- 2. From the past to the future : library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control : managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession : marketing the future.
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings and physical space, so they need to understand what the library offers. 'Marketing the 21st Century Library' systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries.
9781843347736 (pbk.) : �47.50 �47.50 9781780634548
Information services--Marketing
Libraries--Marketing
Libraries and Museums.
Sales & marketing
Library, archive & information management
Z716.3
021.7 LUC
Marketing the 21st century library : the time is now / Debra Lucas-Alfieri. - Oxford : Chandos Publishing, 2015. - 208 pages ; 23 cm
Includes bibliographical references and index.
1. Introduction -- 2. From the past to the future : library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control : managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession : marketing the future.
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings and physical space, so they need to understand what the library offers. 'Marketing the 21st Century Library' systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries.
9781843347736 (pbk.) : �47.50 �47.50 9781780634548
Information services--Marketing
Libraries--Marketing
Libraries and Museums.
Sales & marketing
Library, archive & information management
Z716.3
021.7 LUC