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Sensory and consumer research in food product design and development / Howard Moskowitz, Jacqueline Beckley and Anna Resurreccion.

By: Contributor(s): Material type: TextTextSeries: IFT Press series | IFT Press seriesPublication details: Ames, Iowa ; Oxford : Blackwell, 2006.Edition: 1st edDescription: 256 pISBN:
  • 9780813816326 (hbk.) :
  • 9780813816326
Subject(s): DDC classification:
  • 664.07 MOS
LOC classification:
  • TX546 .M68 2006
Contents:
Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers\' and customers\' needs : the growth engine -- Innovation\'s friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research.
Summary: The authors present, from the business viewpoint, the issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 664.07 MOS (Browse shelf(Opens below)) 1 Available 205680

Includes bibliographical references and index.

Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers\' and customers\' needs : the growth engine -- Innovation\'s friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research.

The authors present, from the business viewpoint, the issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena.

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