Sensory and consumer research in food product design and development /
Moskowitz, Howard R.
Sensory and consumer research in food product design and development / Howard Moskowitz, Jacqueline Beckley and Anna Resurreccion. - 1st ed. - Ames, Iowa ; Oxford : Blackwell, 2006. - 256 p. - IFT Press series . - IFT Press series .
Includes bibliographical references and index.
Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers\' and customers\' needs : the growth engine -- Innovation\'s friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research.
The authors present, from the business viewpoint, the issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena.
9780813816326 (hbk.) : £89.50 9780813816326
2006000916
Food--Sensory evaluation
Commercial products--Testing
Technology.
Industrial chemistry & manufacturing technologies
Chemistry
Other technologies & applied sciences
Food & beverage technology
TX546 / .M68 2006
664.07 MOS
TX546 / .M68 2006
Sensory and consumer research in food product design and development / Howard Moskowitz, Jacqueline Beckley and Anna Resurreccion. - 1st ed. - Ames, Iowa ; Oxford : Blackwell, 2006. - 256 p. - IFT Press series . - IFT Press series .
Includes bibliographical references and index.
Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers\' and customers\' needs : the growth engine -- Innovation\'s friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research.
The authors present, from the business viewpoint, the issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena.
9780813816326 (hbk.) : £89.50 9780813816326
2006000916
Food--Sensory evaluation
Commercial products--Testing
Technology.
Industrial chemistry & manufacturing technologies
Chemistry
Other technologies & applied sciences
Food & beverage technology
TX546 / .M68 2006
664.07 MOS
TX546 / .M68 2006