Franchising in the hospitality industry / edited by Conrad Lashley, Alison Morrison.

Contributor(s):

Material type: Text

TextSeries: The hospitality, leisure and tourism seriesPublication details: Oxford : Butterworth-Heinemann, 2000.Description: 256p. : ill. ; 24 cmISBN:

9780750647724 (pbk.) :
0750647728

Subject(s):

DDC classification:

647.94068 LAS

LOC classification:

TX910

Summary: Evidence suggests that franchising in the hospitality industry at the international level will continue to grow. The authors explore the theory behind franchising and examine the key issues involved in applying the theory in a practical way.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	647.94068 LAS (Browse shelf(Opens below))	1	Available		117968

Includes bibliographical references and index.

Evidence suggests that franchising in the hospitality industry at the international level will continue to grow. The authors explore the theory behind franchising and examine the key issues involved in applying the theory in a practical way.