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Services marketing : integrating customer focus across the firm. by
Edition: 4th ed. / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.812 ZEI, ...
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Services marketing : people, technology, strategy. by
Edition: 7th ed., Global ed. / Christopher Lovelock, Jochen Wirtz.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2011
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.8 LOV, ...
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