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Essentials of marketing research / Del I. Hawkins, Donald S. Tull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 HAW.
Principles of services marketing / Adrian Palmer. by
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.8 PAL, ...
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 SCH.
Marketing management : analysis, planning, implementation, and control. Philip Kotler. by
Edition: 8th ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : London : Prentice Hall ; Prentice-Hall International, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (8)Location, call number: Athlone General Lending 658.8 KOT, ...
Cases in European marketing management / John A. Quelch, Kamran Kashani, and Sandra Vandermerwe. by Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.80094 QUE.
Service quality : new directions in theory and practice / editors Roland T. Rust, Richard L. Oliver. by
Material type: Text Text
Publication details: Thousand Oaks, Calif. ; London : Sage Publications, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 RUS.
European business and marketing : strategic issues / Phil Harris and Frank McDonald. by
Material type: Text Text
Publication details: London : Paul Chapman, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.848 HAR, ...
Perspectives on marketing management in Ireland / edited by Mary Lambkin and Tony Meenaghan. by Series: Irish studies in management
Material type: Text Text
Publication details: Dublin : Oak Tree Pree in association with Graduate School of Business, University College Dublin, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8009417 LAM, ...
Consumer behavior / William L. Wilkie. by
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : Chichester : Wiley, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 WIL.
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