Principles of services marketing / Adrian Palmer.
Material type:
TextPublication details: London ; New York : McGraw-Hill, c1994.Description: xvi,345pepbkISBN: - 9780077077464 :
- 0077077466 :
- 658.8 PAL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 107565 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 107564 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 107567 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 107566 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 103812 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 103813 |
Includes bibliographical references and index.
Chapter 1.what are services? -- Chapter 2.what is marketing -- Chapter 3.strategic marketing planning -- Chapter 4.managing the marketing effort -- Chapter 5.analysis and researching services markets -- Chapter 6.the service product -- Chapter 7.managing the service encounter -- Chapter 8.service quality -- Chapter 9.managing the human element of the service offer -- Chapter 10.making services accessible -- Chapter 11.pricing of services -- Chapter 12.promoting services -- Chapter 13.international marketing of services.
Provides comprehensive coverage of the issues involved in effective marketing within this varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed.